everyone. i'm not going to be on defense, ever. i'm going to be out pleasing people, pring all the stuff i do. the new products and services. i have 100 people saying good things, one not. >> this is about hiring and training employees. >> as i'm growing my business, i'm bringing on new people to train them so i can leverage my time and replicate myself. my question is, how do i do that without giving away my trade secrets. >> she's going to have to give away her trade secrets. >> no business is built on trade secrets. if that's what you think, you have two things, a business is broken. i have to bring people in. i have to let them know what i'm doing. i have to duplicate myself. if that's her fear, her business model is already broken. she needs to put her attention not on what she has, but what she creates. walt disney lost his first idea. someone stole it. he created something. >> there are a few tiny businesses that have trade secrets. whatever it is. the rest of us, 99% squirrels don't have that. i agree entirely with grant, this is not an issue for most businesses. they overthink it.